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Frequently Asked Questions (FAQs) on Promotional Products


At Summers Print & Promotions, we've been helping businesses, schools, and organisations across Berkshire and the Thames Valley create memorable brand experiences for over a decade. Our expertise in high-quality printing and custom merchandise ensures every item aligns with your brand values, driving loyalty and visibility. Drawing from proven strategies, we prioritise utility, sustainability, and impact—because the best promotional products aren't just giveaways; they're tools that keep your brand top-of-mind. Below, we've answered some of the most common questions to guide your choices.

  • What are promotional products, and why do they still matter in today's digital world?

    Promotional products are tangible, branded items like mugs, pens, or tote bags designed to boost your brand's awareness and foster customer connections. Unlike fleeting digital ads, they offer lasting exposure—imagine a reusable water bottle used daily, subtly reinforcing your logo with every sip. Research shows they generate up to 1,000 impressions per item, far outpacing traditional media in cost-efficiency and recall. At Summers, we see them as essential for building goodwill, especially for local events or rebranding efforts in Reading and beyond.

  • What are the best tech and gadget ideas for promotional giveaways?

    Tech items are perfect for modern audiences who rely on devices daily. Our top recommendations include:

    • Portable power banks: Ideal for busy professionals or event attendees—keeps devices charged and your brand visible.
    • Branded USB drives: Pre-loaded with your company's resources for practical file sharing.
    • Mini Bluetooth speakers: Compact for desks or picnics, turning everyday moments into branded experiences.
    • Phone stands or pop sockets: Affordable and functional for hands-free viewing.

    We customise these with your logo using durable printing techniques, ensuring they stand the test of time.

  • Which office and stationery products make the most effective branded items?

    Office essentials get repeated use, making them brilliant for sustained exposure. Favourites from our range include:


    • High-quality pens: Smooth-writing ballpoints or stylus hybrids that become office staples.
    • Custom notebooks or journals: Lined for meetings or planners for organisation—add a branded cover for a professional touch.
    • Sticky note pads: Fun shapes or colours to jot reminders, keeping your message handy.
    • Desk organisers or calendars: Practical clutter-busters that anchor your brand on desks year-round.

    With our expertise in eco-friendly materials, we can source recycled options to align with your sustainability goals.

  • How can wearables and apparel enhance my brand's visibility?

    Wearables turn people into walking billboards, ideal for events or team uniforms. We recommend:


    • T-shirts or hoodies: Soft, breathable fabrics in your brand colours for casual wear.
    • Caps or beanies: Versatile for outdoor promotions, travelling far with every wearer.
    • Tote bags or backpacks: Sturdy for commuting or shopping, offering high-visibility canvas space.

    Our in-house design team ensures perfect fits and weather-resistant finishes, drawing on years of supplying workwear to Berkshire businesses.

  • What eco-friendly promotional products do you suggest for sustainable branding?

    Sustainability resonates with conscious consumers, and we're proud to offer Fair Trade and recycled options. Standouts include:


    • Reusable water bottles or coffee cups: Insulated stainless steel or bamboo to cut single-use plastic.
    • Durable shopping bags: Foldable cotton or recycled fabric alternatives.

    These choices not only reduce environmental impact but also position your organisation as forward-thinking and trustworthy.

  • What treats or wellness items work well as thoughtful promotional gifts?

    For a personal touch, opt for items that delight and care. Our picks are:


    • Unique coasters: Protective and stylish for home or office use.
    • Hand sanitisers or lip balms: Travel-sized essentials that show you care about wellbeing.
    • Mini first-aid kits: Compact preparedness pouches for events or client gifts.

    These foster positive associations, with our quality printing ensuring vibrant, long-lasting branding.

  • How do I choose the right promotional product for my audience and budget?

    Selecting the perfect item starts with your audience—consider their habits (e.g., tech for young professionals, eco-items for green initiatives). Align with your brand values for authenticity, and prioritise utility for longevity over novelty. At Summers, we advise quality over quantity: a few premium pieces yield better ROI than masses of cheap trinkets. Factor in distribution (light for mail-outs) and budget—our free consultations help balance costs with impact, often starting from just £0.50 per unit for bulk orders.

  • What's your process for customising and delivering promotional products?

    We make it seamless: Start with a no-obligation chat to understand your vision, then our designers create mock-ups using cutting-edge software. Production follows with eco-conscious printing or embroidery, quality-checked before dispatch. Lead times are typically 7-14 days for standard items, faster for express needs. We serve the Thames Valley efficiently, with options for collection in Reading or nationwide delivery—transparency and reliability are at our core.

  • Can promotional products help with events, exhibitions, or rebranding?

    Absolutely—they're event superstars! Lanyards, badges, or branded sweets keep your booth buzzing, while apparel or bags extend visibility post-event. For rebranding, we coordinate full kits (e.g., notebooks and pens) to unify your new look. Our experience with local exhibitions in Newbury and Wokingham ensures tailored solutions that generate leads and loyalty.

  • How do I get started with Summers Print & Promotions?

    Simply reach out via our website's contact form or call us—we're based in Reading and love chatting ideas. Use our Promotional Gift Finder tool for quick inspiration, or book a free consultation. With competitive pricing, sustainable sourcing, and glowing testimonials from Thames Valley clients, we're here to make your branding shine.

    If your question isn't covered, drop us a line—we're experts in turning ideas into impactful merchandise!